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Band merch is having a fashion moment. Here is why

Tour T-shirts are selling like designer pieces.

Stage clothes used to be an afterthought. On this tour they are half the show, with four costume changes and a closing look that took two months to make.

The designer, a longtime collaborator, describes the brief in three words: loud, comfortable, washable.

The details

On the red carpet the mood was softer. Tailoring in muted colours, oversized coats and very little jewellery.

We wanted it to sound like the room we made it in, not like a studio pretending to be a room.

From our interview (fictional demo quote)

The standout was a hand-painted jacket that sold out in its limited run within minutes of being revealed.

Demo artwork. Replace with your own photography.

Expect to see versions of it everywhere by next season.

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